It’s official: we are now more vain than Americans – to the tune of $1 billion.
With the rise of social media and the pressure to conform to celebrity image, we’re spending serious dollars to alter our appearances, with 500,000 cosmetic procedures done in the last year alone, meaning we are now the country with the most cosmetic surgery operations per capita.
From botox to breast implants, we’ve spent $1 billion in the last year for cosmetic procedures, with Australians undergoing 20,000 boob jobs and 30,000 liposuction procedures, according to a recent report by the Australian College of Cosmetic Surgery(ACCS).
And according to Liposculpture expert and surgeon, Dr Meaghan Heckenberg, it is more acceptable than ever.
“It is definitely a less taboo topic of conversation these days, which makes it socially acceptable to dabble in cosmetic surgery.”
But while we are having more nips and tucks, they’re more enhancements, than complete overhauls.
“People are spending their money and requesting they look natural to create best versions of themselves. This is a big difference from 10 to 15 years ago, where the bigger the boobs, the bigger the smile on the patients face,” explains Dr Heckenberg.
The Cosmetic Physicians College of Australasia (CPCA), has also confirmed Australians are continuing to spend up on cosmetic procedures, with anti-wrinkle injections the most popular, followed closely by dermal fillers for the face.
“When performed well, these procedures generally make patients look better without really looking different. They take away the tired look when patients don’t feel tired or make their skin look clearer without making them look like a different person. This is what most people are looking for these days. They want to look better without the downtime and expense often associated with surgery or more-major procedures and they want it to fit into their busy schedule, relatively easily," says Dr Mary Dingley, a Board Member of the CPCA.
But when it comes to your body, cost shouldn’t take a backseat to competence.
"Sadly, too many people are shopping for injectables on price and not on the competence of the injector which should be the primary consideration. It's imperative that people are made aware how vital it is to visit a medical practice where there are trained people to help you in a safe medical environment when having a cosmetic procedure," said Dr Douglas Grose, President of the CPCA.
Bottom line? Do you research first before booking in (no, those before and after snaps on Instagram don't count).